History & Theory

“Capitalism has had a transformative effect on our society’s approach to health. To say that health is an unchanging aspect of all cultures or historical epochs is simply not true. For example, there is a lot to be said about how capitalism fosters and promotes physical health. Under capitalism, it is usually done for purely individualistic aesthetic purposes. In the hands of companies, these become powerful ideological forces which grant advertisers a worrying degree of influence over us, as they can essentially control the images we think we should have of ourselves. Health becomes almost domineering and transforms into its opposite, a sickness. Women are still generally promoted as sex objects for consumption and men are also presented by companies in the same narrow manner.”